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Oil Fashion and Modernization: A History of Fashion and Dress in Iran, 1941-1979

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title: "Oil Fashion and Modernization: A History of Fashion and Dress in Iran, 1941-1979"

candidate: "Mag.art. Nargess Khodabakhshi"

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study_program: "Dr.-Studium der Philosophie; Kunst u. kulturwiss. Studien (Stzw)"

abstract: "This dissertation examines the history of Iranian fashion and dress concerning the modernization policies between 1941-1979 in Iran. I argue that in this period, which I call the era of “Oil-Fashion and Modernization,” the modernization agenda, pushed by the state’s policies and increasing oil revenues, boosted fashion development in Iran. Each chapter examines aspects of these developments with a different approach to fashion definition. Besides the significance of this history for fashion students, practitioners, and researchers, it exemplifies how non-binary readings of pre-revolutionary fashion enable transdisciplinary studies to expand on studies of modern Iran, considering “subaltern” voices like youth, middle-class men and women, and cultural and creative actors. In addition, this project shows that narratives of non-Western dress and fashion, based on local perspectives of history, culture, identity, and development, can empower decolonial reading of fashions in the Middle East region, revolting against Western fashion’s “Orientalism.”Bio:Born in Tehran, Nargess Khodabakhshi is a university lecturer, design researcher, and an instructor in Fine Arts. She holds a Bachelor’s degree in Communication Design from the University of Tehran and a Master’s degree in Fine and Studio Arts from the Academy of Fine Arts, Vienna. Her main research areas are non-Western fashions, design theories and digital media, focusing on questions about the history and theory of fashion in Iran and its connections to postcolonial debates in fashion studies. Since 2016, she has been an adjunct lecturer in History and Theory of Fashion, History and Theory of Design, and BA Supervision in Scientific Work in higher education institutions, including Academy of Fine Arts Vienna, University of Applied Arts Vienna, University of Arts and Industrial Design Linz and, University of the Arts Bremen. Beyond teaching, she has presented papers and talks at several international, interdisciplinary conferences, and has published articles on fashion in the Middle East."

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